every company, team & person is different. we will work with you to identify what your customers really need from you. we then look at what makes you unique - your purpose, your culture & your people and identify what programs will drive performance, and what capability gaps you need to fill to deliver them.
culture can be intentionally shaped or it can be an accidental zeitgeist of good and bad behaviors that needs fixing. alignment around culture will help companies clarify what's important to them, and create positive behaviors that drive growth and productivity.
whether its your physical spaces, the hardware in your offices or the software and digital tools that you give employees to help them to their jobs well - all of these need to be intentionally designed. how else can you create a genuine connection between the business & its people?
A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.
learn more: ClueTrain Manifesto 1998
we are senior marketing & digital experts on tap. we can sit with you and your board, help drive the big decisions, scope out realistic solutions and then give you actionable advice on what needs to be done.
we help align purpose; culture, brand and employer brand internally & externally. we can develop critical communications, brand guidelines and internal communications to ensure everyone shares a common purpose
we can identify the long term marketing ecosystem to drive growth, and small practical programs that will generate impact in search, social, lead generation, promotions and sales.
we drive the process to design the experience that brings the brand to life for customers and employees and addresses their critical needs. we use journey maps and take a data driven approach to identifying the audiences critical needs and quantifying the impacts.
we can look at every aspect of how digital can drive transformation: customer engagement platforms, services, digital workplace, HR tech, Martech and operations and bring critical stakeholders together to develop a shared roadmap and programs
we define the capabilities needed to build sustained growth. We use our operational design diagnostic to look at culture, leadership, people, , process, technology, organizational structure, and performance design