the human

barney loehnis, lead consultant

I have been at the forefront of digital transformations since "digital" emerged as a disruptor in 1994. I am a leading expert on digital transformation, and have helped some of the worlds largest companies in innovation, experience design and strategic communication.


I led digital transformations for companies like Mercer, Ogilvy, Isobar and Warner Bros and consulted with clients like Huawei, Lane Crawford, Nestle, Coca Cola and IBM, across Europe, Asia and America. 


At Mercer - the global HR management consultant - I led the teams driving innovative new digital solutions to help clients and their employees manage their health & wellbeing, wealth & financial wellness, and their "self" - their career paths, skills development and work-life balance.


I like big strategic thinking followed by hard work and flawless execution. When I was 17, after the Berlin wall fell, I flew to Istanbul and walked 6,000kms back to London. I was the first person to retrace Mao Zedong's Long March walking 9,000kms across China: I was arrested 50 times in the process.


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